I completely disagree with this. Companies should not have the right to track us on the internet. That is our personal business. That is like oh okay I'll just follow your all around town knowing where you are going and who you are hanging out with. How fast your are driving and how long you are hanging out with Jane Doe today.
The internet companies or other corporations should not have access to track peoples activities online. Especially knowing the age and name of the person being traced. It is a breach of peace and privacy. No information should be tracked then sold to the advertisement companies. They need to find another way to find data on users.
Article:
http://www.npr.org/templates/story/story.php?storyId=129298003